STRENGTHS

Unspoilt travel destination with a pristine rainforest, untouched volcanic coastline and beautiful secluded beaches.
Most known Resort on the Island of São Tomé.
Genuine local people creating meaningful and purposeful experiences for the traveller.
Unknown destination providing low tourism pressure.
Low crime rate.

WEAKNESSES

Presently limited air access and “blacklisted” operation but with potential perspectives.
Poor health and safety conditions.
Limited expertise in the hospitality industry.
High infrastructure costs due to isolation and imports.

OPPORTUNITIES

Become a worldwide benchmark in sustainable hospitality
Revitalizing farming and organic agriculture movement.
Become the number one responsible destination in Africa by engaging in land conservation, biodiversity preservation and community empowerment.
Delivering personal space and safety in the post Covid era to affluent travellers.
Embracing the current shift in transformational travel.

THREATS

Possible oil rush with negative impact on local population and loss of identity.
Intensive pressure on the environment could have negative impact on the natural resources.
Fear of Malaria, but fumigation done on a monthly basis.

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