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STRENGTHS

  • Stable political situation and diversified economy.
  • A strategic geographic gateway between Europe and Africa.
  • “One of a kind” project where science-driven sustainability meets true luxury.
  • Business, art world and international media network of JNAN YLAN founders.
  • An exceptional founding team with impressive credentials and audience.

WEAKNESSES

  • Shortage of well trained staff to deliver luxury services and experiences.
  • 5* hotel saturation in over 100 bedrooms properties.
  • Shifting towards mass tourism with over ten million arrivals/year.
  • Planning and approval processes.

OPPORTUNITIES

  • Becoming a worldwide benchmark in sustainable hospitality.
  • Revitalizing an organic agriculture movement.
  • Improving tourism by more effective human and capital resource allocation.
  • Delivering personal space and safety in the post-Covid era to affluent digital nomads, a key driver in the new global economy.
  • Offering a genuine alternative to the existing hotel market.

THREATS

  • Climate change having a negative impact on harvests and agricultural related industries.
  • Economic pressure from mass tourism could undermine compliance with sustainability regulations.
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