Sales & Marketing Strategy for Pre-Opening
The new paradigm of working remotely will bring flexibility, creativity and a sense of belonging to Secretum Príncipe. A hand-picked selection of talented individuals will be fundamental for the commercial success of this project, bringing a digital and emotional connection to the destination.
A series of actions have been defined for the pre-opening stage, to build the S&M foundations of Secretum Príncipe.
A series of actions have been defined for the pre-opening stage, to build the S&M foundations of Secretum Príncipe.
S&M pre opening Budget in 2022
Value
Description
Reservation team
15,000
This task should start 6 months prior to opening and can be done remotely by one person, in order to centralise all booking engines using siteminder.
Marketing & PR
15,000
This task should start 6 months prior to opening and can be done remotely by one person, in order to create destination marketing awareness.
Web page & SEO
10,000
Design of www.secretumprincipe.com and create brand architecture with Riaddueboutiquehotel.
Digital Marketing campaign
3,000
All social media and google adds campaigns for SEO (Search Engine Optimization).
FAM trips
5,000
FAMiliarization trip for travel agents and tour operators (educational tours about the destination focused on the identified primary markets).
PRESS trips
5,000
PRESS trip in order to gain media visibility and awareness for the destination.
Materials & brochures:
8,000
Creation of all the collaterals and focus on digital experience.
PR
5,000
Identify PR agency based in primary markets to send flow of journalists.
Sustainability partnership
3,000
Explore various options with "The Long Run" or "Regenerative Travel" in order to start from the project phase, the sustainable journey of Secretum.
Soft Opening budget
5,000
To be defined.
TOTAL S&M Budget 2022
€ 74,000
RB
BB
25