Sales & Marketing for Launch
The consolidation of the pre-opening S&M actions will be essential to gain occupancy momentum in order to exceed the forecasted performances.
A well-crafted and targeted action plan is key in order to reach that objective.
A well-crafted and targeted action plan is key in order to reach that objective.
S&M Budget for opening in 2023
Value
Description
US Market with Virtuoso
7,000
Optional partnership in order to penetrate de US luxury market, through the travel designers of Virtuoso.
African partnership with Karoo consulting
5,000
Optional partnership in order to consolidate the African market and build synergies with existing members.
European Markets
3,000
Identify top 10 major luxury TO in the UK, Germany and French Market.
Portuguese Market
3,000
Sign with 4 identified TO partners. (Abreu, Solferias, Soltropico & Sonhando).
Reservation team
35,000
On going costs for sales remote worker and we could explore a commission based success fee option.
Marketing & PR
35,000
On going costs for marketing and PR remote worker
Commission OTA
20,000
On going costs of the OTA's commission-based on production.
Web page & SEO
2,500
Once web page is completed, than digital marketing will kick in.
Digital Marketing campaign
2,000
All social media management and adds.
FAM trips
10,000
On-going promotion with TA & TO.
PRESS trips
15,000
On-going Media promotion with 10 Journalists.
Materials & brochures
3,000
Consolidation of all the collaterals and focus on digital experience.
PR
20,000
Retainer for PR agency based in primary market.
Brand & marketing partnership
20,000
Possible marketing association with Small Luxury Hotels of the World but explore others as well.
Sustainability partnership
3,000
Consolidate established partnership.
Grand Opening budget
20,000
To be defined.
TOTAL S&M Budget 2023
€ 203,500
RB
BB
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