Since the pandemic, the principles of “barefoot” luxury, regenerative travel and social sustainability have been at the forefront of tourism discussions, with a new mindset where meaningful, thoughtful and purposeful travel is defining the new traveller’s paradigm. Tourism needs to shift from an extractive industry to an inclusive industry…
In order to leverage the local potential and fully embrace this responsible positioning, the 4C framework developed by “The Long Run”, means Community, Conservation, Culture & Commerce become part of the sustainability journey and are impregnated in the DNA of Secretum Príncipe.
One of the key elements in this socially responsible project is to empower the neighbouring local community at Praia Campainha by nurturing knowledge sharing around organic farming, sustainable fishing, craftsmanship and women artisans.