My name is Meryanne Loum-Martin. I purchased this real estate in 2006 to create JNAN YLAN, an intentional community blending the ultimate in international luxury hospitality with the authenticity of a Moroccan farming estate. I wanted to offer a dynamic sanctuary for those who invest and live here while making a permanent, positive impact on those born to this truly magnificent land.

From the start, I envisioned cultivating two of Morocco’s greatest resources, exceptional craftsmanship and traditional knowledge, and to integrate this intangible heritage with world-class design and green technologies towards innovative solutions to climate change. I have been carefully nurturing this uniquely compelling endeavour to deliver myriad financial and lifestyle returns, and to serve as a case study for sustainable, profitable development anywhere culture and nature thrive.

The following introduction is driven by visuals but make no mistake, ours is a sound and competitive business model. I bring thirty years as a hospitality and design pioneer in Marrakech’s highly competitive luxury market. Having studied architecture at the École des Beaux-Arts in Paris before becoming a lawyer, I arrived in Morocco in 1985. Immediately, I identified the value in tapping this artisanal culture to distinguish my first real estate development, Dar Tamsna Villas. Even my esteemed competitors recognise the pioneering role I played in establishing Marrakech as a leading leisure destination for discerning Europeans. In its Marrakech market survey from that era, The Wall Street Journal called me “the first one to create a new type of tourism that appeals to affluent Western society.”